Dodge Daytona Launch
Work
OVERVIEW
Powered by Apex Reality’s AXR stages, Face Lift AI, and full digital world-building, the film leans hard into Dodge’s irreverent ethos and muscle mythos with a wink and a grin. The result is a tire-smoking, time-bending spectacle that revels in the pure fun of crafting an automotive epic, while proving Dodge is ready to dominate the muscle car segment well into the future. We’re grateful for the chance to collaborate with the teams at Stellantis and Dodge on this one.
AXR IN ACTION
A 10-minute high-voltage launch film that had to be shot in just two days in Detroit. Apex Reality built a custom AXR setup inside the former Viper plant, combining traditional auto beauty, portable green screen, and an LED volume with turntable. The team shot five complete digital worlds in a single location, including 10 full city blocks built to the last cobblestone. Bringing Horace and John Dodge to life faithfully was a primary reason the film was green-lit. Dodge leadership insisted their long-standing tradition of featuring the Brothers continue into the future, made possible by Apex Reality’s proprietary FaceLyft AI face
